Memory Lane: Said Chocolate Factory in Rome

Memory Lane: Said Chocolate Factory in Rome

This time last year, I was just returning home from the book tour for THE CHOCOLATE THIEF‘s release in Italy (Ladra di Cioccolato). I was thinking about that and the fact that it’s only been 14 months since THE CHOCOLATE THIEF came out, and what a wild ride it has been. I never even got to share half of the things that happened in Italy, so much was happening so fast all the time before, during, and after. And I didn’t even know how to use Twitter and Instagram to help!

florence ladra di cioccolato florand

 

This was one of the places I never managed to get to in my posts about the trip last year. Said Chocolate Factory (Said Anitca Fabbrica del Cioccolato), in Rome, where Fanucci Editore hosted the official grand finale of the tour.

said chocolate factory rome

SAID is the most charming chocolate store and restaurant you have ever seen.

said chocolate factoryAll the old chocolate-making equipment everywhere, the chocolate molds on the old stone walls, the little rooms like caves with wooden tables.

said chocolate factory rome

said chocolate factory rome

said chocolate factory

For the event, there was lots of chocolate served, and it was so much fun. I remember a family that got me to sign my book for their eight-year-old, and me arguing with them in Italian that no, “c’รจ sesso!”, and they promised not to let the kids read it until they were much older, they just wanted the autograph. (Not these people, but here’s a glimpse of the gathering.)

said chocolate factory

There was a television crew and I remember doing an interview half in English, half in Italian, but they promised me they would subtitle it for the show. (I can’t even remember what show–which sounds crazy, really, except, as I said, there was so much going on.)

said antica fabbrica del cioccolato

Here am I with my Italian editor, Isabella Spanu, at Said. Isn’t she the tiniest thing you ever saw? Not to mention stylish! She’s moved on from Fanucci now, and I miss her!

laura florand and isabella spanuThe whole tour in Italy was such an amazing experience, and I’ll always be grateful to Fanucci for bringing me over there, and to the publicist Giulia Fea who organized everything and escorted me everywhere with such patience. It’s really been an incredible year, since the tour and since the Chocolate books started coming out!

Thanks to all you readers, too, whose interest in these books has made so much of this worthwhile!

1 Comment
  • A visit to a chocolate factory, now this is my kind of travel experience. Thanks for sharing it.

    November 12, 2013 at 9:49 am

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